Why are people obsessed with Diamond Grading Reports? Why shouldn't I buy a diamond online?

Diamonds are precious gemstones that form under very rare and extreme conditions approximately 100 miles beneath the Earth’s surface. Only a small percentage of diamonds are ever considered “gem quality” gemstones that will ever be worn in commercial jewelry. Those that do, go through a long journey (with many stops along the way) from their place below the Earth’s surface into a jewelry store passing through many hands/channels before they arrive in/on a consumer’s hands.

A Diamond Grading Report from the Gemological Institute of America accompanies many diamond purchases today. Often times consumers become obsessed with these grading reports, feeling as though this is their best/only means to compare diamonds from various sources. When buying a diamond, it is important to understand several things…

  • There is no substitute for an actual GIA Diamond Grading Report. Diamonds graded by a GIA Certified Graduate Gemologist or any other independent laboratory/appraiser are NOT the same as a diamond that has an official GIA Diamond Grading Report, see a sample report here
  • Diamond grades indicate a range, thus every “G” (near colorless) color, SI1(slightly included) clarity diamond is not the same.
  • Carat, Color, Clarity, and Cut remain the four most important items when valuing a diamond and trying to understand its quality and beauty. However, there are several other characteristics, which can change the appearance and/or brilliance of a diamond (depth, measurements, girdle, location/size/nature of inclusions, etc.)
  • A diamond’s beauty can ONLY be seen in person, if you haven’t seen it with your own eyes you will never truly know how beautiful, brilliant, or “lively” a diamond is.
  • You aren’t buying the report, you’re buying the diamond…your loved one isn’t wearing the paper, they will wear the diamond! For this reason, focus on the diamond, not the paper!

As experts in the Diamond Industry we are happy to walk you through your diamond purchase, educating you about all of the intricacies and guiding you through what can otherwise be an overwhelming process. We welcome any questions and are happy to open up our extensive inventory to you whenever you are ready to make your most important purchase.

The history of engagement rings...find out who to blame!

Why do I have to buy a diamond in order to get engaged? How much should I spend on an engagement ring? Who made up these rules that I should spend "X" months salary? Why are diamonds so expensive? 

Diamond engagement rings are a tradition that dates back many many years. You'll find it interesting to learn what prehistoric cavemen did before the first diamonds were mined to commit to their loved ones. It is also pretty amazing to learn how diamonds become popular and gemstones of significant value (perceived or real).

Despite what some may believe there is truly no rule about how much someone "should" spend on an engagement ring. We always say, spend what you are comfortable spending and don't feel compelled or pressured to spend more. This is a significant purchase, one that should excite everyone involved.

Who is to blame for all of this diamond madness?! This story details the history of diamonds, how a local Philadelphia company helped DeBeers control the market, and the success of the famous tag line "a diamond is forever". 

Read full article here